The South (plus Texas) is where the real population growth in this country is occuring. Lots of people and especially people with money right now are fleeing California, the tri-state area, and midwest for Florida, Georgia, Carolinas- better state governments, more freedoms, MUCH lower taxes, better quality of life and more affordable housing.
I'd try to go after the Carolina, Georgia, and Florida schools. This is where the growth is at hence where the future is at.
USC is the only team out west that makes even a little bit of sense at all. The rest of them are basically useless and worthless, in my opinion. I'd even think about kicking Rutgers out.
ND is a fading brand and they've had their chance multiple times to join the B1G and acted like they were too good to join. SO F them.