Perhaps the BEST B1G Forum anywhere, here at College Football Fan Site, CFB51!!!

I sweated a lot when I was a teen, just being nervous about everything in life.  I tried AP once and it made me sweat more.  So, I never used it again.  AP uses aluminum chloride to clog your sweat glands, which sounds like a bad idea, to me.

I use whatever's on sale

except Dove or other women's stuff (Secret)

i haven't noticed. The 4-pack just goes into the cart at Costco whenever I run out, and that's so infrequently that I don't even bother looking at the price. I'm gonna buy it anyway. 

You are the consumer they love.

Eh. There are a lot of things to which I am price conscious. There are a lot of things to which I try to look at when they're going to be on sale and stock up. 

The price of deodorant is such a small part of my budget that it doesn't pay to think about. I have to buy it. I buy a 4-pack (maybe it's even a 5-pack idk) about once a year for something like $20... When I run out, I need it. When I run out, I buy it. It's Costco so it's their wholesale price + small cost-of-business adder, and it's in bulk, so I just assume it's the best option I can have at the time I need it. 

I'm not going to quit wearing deodorant because the spot price is up 20%. It's a necessity so it goes in the cart when I need it. 

Eh. There are a lot of things to which I am price conscious. There are a lot of things to which I try to look at when they're going to be on sale and stock up.

The price of deodorant is such a small part of my budget that it doesn't pay to think about. I have to buy it. I buy a 4-pack (maybe it's even a 5-pack idk) about once a year for something like $20... When I run out, I need it. When I run out, I buy it. It's Costco so it's their wholesale price + small cost-of-business adder, and it's in bulk, so I just assume it's the best option I can have at the time I need it.

I'm not going to quit wearing deodorant because the spot price is up 20%. It's a necessity so it goes in the cart when I need it.

You and I have that luxury, at the moment.  Still concerning for those whose budgets have less margins.

Incidentally, I have not noticed that about deodorant.  I have noticed the skyrocketing prices of meat and dairy over the past year or two.  Don't know if that's everywhere or just here.  Wife is a foodie who doesn't believe in lesser quality grocery items, and groceries are a glaring part of our budget.  

When I went off to college I asked my mom which laundry detergent to use and she said "Just use Tide.".  Now that's a consumer they love.

my 100 level  chemistry prof explained how Tide worked and why it was successful - Marketing

I doubt he got a kickback
My mother also used Tide back in the 70s

my 100 level  chemistry prof explained how Tide worked and why it was successful - Marketing

I doubt he got a kickback
My mother also used Tide back in the 70s

Tide worked better "back in the day" mostly because of a chemical called "STP", sodium tripolyphosphate.  It's a good builder, it chelates calcium and magnesium.  Nobody uses it any more though.  And I think every laundry detergent now is either liquid or capsules.  I was around when Tide Liquid was first developed, it has a different cleaning profile from the powder.  And without STP, the powder got a lot worse and started leaving white residue.

We use Gain, now, liquid.  It seems fine.  It's actually difficult to tell much difference in detergents in terms of cleaning.  A really cheap one will show up over time.

And marketing is a massive part of the business.