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unfortunately, as they've ruined everything, the Octoberfest beers are gone by October when the weather turns.

It's all about marketing.  They can't sell an Oktoberfest after the month of October, nobody will buy them.  So they bring them out earlier and earlier, to maximize the selling season for this popular beer style.

And it's regional too of course.  The predicted high temp in Portland, Maine today, is 69 degrees.  I could definitely drink some Oktoberfest in that weather.

I just filled up at $3.25 which is the highest I've seen for a while. 

It's all about marketing.  They can't sell an Oktoberfest after the month of October, nobody will buy them.  So they bring them out earlier and earlier, to maximize the selling season for this popular beer style.

And it's regional too of course.  The predicted high temp in Portland, Maine today, is 69 degrees.  I could definitely drink some Oktoberfest in that weather.

fine, just make enough that it's still available the first week of October - in Iowa

I'm just not thinkin bout Octoberfest in early August and then it's all gone.

You do realize that beer is pretty damn shelf-stable, right? IPAs and other hop-forward beers really benefit from being consumed fresh, but most other beer is not necessary to consume immediately.

You could buy the Oktoberfestbier now...

...and consume the Oktoberfestbier when the weather is more to your liking.

IPAs do not benefit from being consumed fresh, their entire purpose was to sit in the hold of a ship for 6 months and mellow.  That's the whole reason they were over-hopped.

Only a bunch of dumb Americans could later decide "Hey, you know that horrible flavor that IPAs have when they're fresh?  Yeah, we should make a lot more just like that!"

You might need to stock up in August ... make a note to self.