Would you rather your team had some prominent OOC rivalry played each year, or had a schedule playing prominent OOC programs around the country?
I prefer the latter. Obviously, some schools plays an in state rival, and that can be interesting, but it quickly gets boring if one side gets WAY out in front of the other. Boring. Yay, Clemson massacred USCe again. And I know that could reverse somewhat down the road. We probably expect FSU to get back to some level of competitiveness with Florida some day. Louisville can certainly find a way to compete with UK at some point. (UK has an unheralded coach doing a rather remarkable job I think). UGA simply out recruits Tech by so much Tech barely has a shot.
When OSU plays say Texas or USC or OU or Alabama, it gets much more attention than if somehow they had played WVU every year for the past 50.
Penn State plays Pitt, and I can't say I much care. Yes, sometimes Pitt wins. That usually means PSU is not significant that year.
