Ah ok.
I've never really understood the brand identity thing. I've owned Ford, Chevy, MOPAR, Honda, Toyota, Jeep.
They all had strengths and weaknesses but were basically the same. Honda was the most reliable, the Toyota was the biggest POS I've ever owned, but I suppose it might have just been a lemon.
Regardless, I've never seen anything from any specific brand that makes me overly loyal to it, over the others.