Bill Moos has begun the conversation with the people who matter about the possibility of Iowa being Nebraska's permanent opponent for the Black Friday game.
"I have talked to both the Big Ten and to my counterpart at Iowa about the prospects of really starting to develop a true rivalry between our two schools," the Husker athletic director told Nebraska247 on Wednesday. "And especially in football, that game on an annual basis, whether at their place or ours, be on that Friday following Thanksgiving."