For me it's not about the W/L record, it's about consistency of wear/use.
If you ask me how I like a team's helmet, and I have to answer "which one?" then it's not going to be a helmet that I would ever consider as "Best College Helmet."
To take the extreme example, Oregon has had plenty of successful years over the past couple of decades, but I can't say I consider them to have one of the "best college helmets" because I have no idea which of their multitude of helmets we might be talking about, and it's likely that whatever their 2022 helmet(s) look like, it won't be the same as the current ones.
The teams that haven't made significant changes to their helmets in scores of years, are the ones I consider for a "best of" college football helmet list.