The XFL "He Hate Me" league got much more pub from ESPN back when it ran.
Sorry, I just have an issue with anything claiming to be "news" having anything to do with financial tie-ins with this sport or that. And maybe ESPN is merely sports entertainment, but that's a tough argument when they play Sportscenter episodes or 16 of their 24 hour cycle.
It's akin to FoxNews talking heads saying something genuinely awful and misleading, then shrugging and claiming they're not a journalist, just a commentator. It's dishonest.
And yes, everyone does it now, but it's still dishonest.