As a side-semi-off-topic....
I live in the Columbus area. 97.1 The Fan is the Columbus area sports radio station. They are obviously, very OSU centric. I accept that......but...
Here we are, the week of March Madness, what many consider to be the biggest American sporting event of the year (or at worst, #2 behind the Super Bowl).
And when I turn on the radio every morning and every evening for my commute to / from work, what is the station covering this week?
OSU spring practice. NFL draft. NFL trades. OSU women's basketball. Spring Break stories.
As someone who's listened to years of Sports Radio, almost every weekday, the industry is vastly more NFL centric than it was 20 years ago. NFL is a year round topic buoyed in the offseason by a carefully calculated pacing of events - Mar: Free Agency, Apr: Draft, May: schedule release, June: mini-camps, July: Hall of Fame induction, and Aug: pre-season.
I don't watch much NFL, but I sure know what's going on because of its chatter permeating across sports talk. Fortunately for us all the NFL talk opens a lot of college football discussion, especially with college football's own nearly irresistible, ongoing developments - playoff expansion, Harbaugh, NIL, Transfer Portal, and conference realignments. One of the morning shows I listen to (Fox Sports' Brady Quinn, Lavar Arrington & Jonas Knox) talk a lot of NFL but are bigger college fans and host plenty of college football editorialists. Same goes for Fox Sports' biggest show The Herd, who regularly brings on the booth talent.
The NBA still gets a lot of radio/editorial talk through its May/June playoffs but its mostly Lakers or drama driven. Gone are the days (20 years ago) when the MLB (especially Barry Bonds), PGA (especially Tiger Woods), and even the Olympics could drive sports radio depending on the time of year. Good news for the baseball (and hockey) die-hards is that there is a very devoted and robust sphere of blogs and podcasts dedicated to the daily minutiae. And MLB Network coverage is excellent.