tell you what I could totally see him going to 'SC. Living in sunny southern California beats the hell out of living in Ohio. If you're rich that is. And Urban is filthy rich. And USC would be paying him at least $8-10 million per year if they were to hire him.
And the lifestyle in LA is just so different than in Columbus. USC football is like 198,478th down the list for most people in LA. Ohio State football is basically #1 in Columbus. That's priority #1 for damn near everybody in the entire city and state. It's like a fricken religion there. The pressure and expectations that go with that job are ridiculous. WAY different dynamic at USC. Expectations are to win at USC, obviously- but it's not quite the pressure cooker that Ohio State is. Not even close. He'd have more leeway. Fans would love him if he's winning 10-11 games a year. Compare that to Ohio State where if he's not winning 12-14 games and competing for the CFP the fans hate him.
Los Angeles is so big and there are so many famous people that live there that are infinitely more famous/important than him- that Urban could go out to dinner with his family and not be bothered once. Hell, most in LA might not even know who he is. Compare that to Columbus where he probably couldn't even take a dump in a public restroom without a bunch of nutjobs standing outside the bathroom waiting to talk to him or get a pic with him.
Plus the recruiting is just so much easier. Yes, Ohio has a lot of in-state talent, but California has way more. He wouldn't even have to leave his backyard to sign 5-6 "FIVE STARZ" per class.