Yeah, that (preemption) was a big problem in Milwaukee too (Bucks, or College Hockey always trumped those games). I'd have to spend every Saturday night moving to a sports bar to catch those XII/Pac games. The Nebraska alumni WI chapter took over Luke's Sports spectacular all the time. Which was funny, as 'late night' that place was a dance club.
The owner tried to make it work, when he knew there was a Nebraska night game, he had this partition set up, to try and corral the Nebraska fans to one side of the place, while the DJ/night club part of the place was setting up and getting started. Quite a mixed bag of patrons by 10:30. It was probably the one bar (in downtown MKE) that properly gave college football games the focus and respect they deserved. So many places are all Packers/NFL focus all the time, even Badgers games were at times conspicuously neglected at some establishments during those times.