I pondered earlier "what would be success for your team?".
For the upper level programs, it usually is making the playoff, fine, or at least a NY6 game.
But other programs can have more modest goals (their fans anyway), like making a bowl game, showing progress in the lines, showing discipline, starting to look better if you have a new coach, etc.
Tenn is about to play Florida, a neither is remotely likely to make a major bowl game, but both have reasons to play the game. And that is two fairly major programs fallen on harder times.
Tenn was 0-8 in conference play last year, I still can't get over that.
So, the loser of Wisky-Iowa still has a reason to play the rest of the way, duh, it's not all about the playoffs.