Conversely, it can also be a lot faster to turn everything around. Texas and FSU turned themselves into contenders this year by adding a handful of portal kids that made impacts. Theoretically, so long as there's a coaching staff a kid can jive with, schools with good NIL markets can be in good shape to buy their way to victory.
That's where I think we're going to fall behind. As far as profitable athletic depts, we were fine there. When it comes to local businesses buying us a good roster, well, we aren't going to be competing with Texas and anyone like them.