CFB51 College Football Fan Community
The Power Five => Big Ten => Topic started by: OrangeAfroMan on June 10, 2024, 03:18:40 AM
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What ad would you want on your team's home field (if you had to pick), and
what ad would you NOT want on your team's home field?
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After they get over the initial grumblings, this will be great for the southern schools - inching college football closer with NASCAR.
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Yes: any BBQ joint, a sweet tea co., orange juice co., Gatorade (no-brainer), LEGO
No: any social media entity, any fast-food
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Yes: Eggs, any vote for Trump ad, any Vote Red ad
No: Bacon, any vote Blue ad, any Taylor Swift ad,
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American Family Insurance will most certainly be involved. Johnsonville and Usinger. Beer. Dairy.
No to law firms, healthcare, green shit.
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Yes: Oil and gas, Big Tech, Big Pharma, any beer logo as long as it contains the shape of the state of Texas
No: Health food, yoga, avocado toast
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Yes: Michigan State, Lansing's Big Ten Team
No: InfoWars
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I once wondered why ads were effective as so many are "dumb" and repetitive. I was informed by our marketing folks that the core idea is not so much to persuade but to just keep the name of the product "out there", over and over, so it appears to be a "leading brand". You just repeat "Band Name" over and over, and folks will gradually start to assume it's the thing to use.
Take, for example, Truist Park. I'm no more incented to bank at Truist with or without that being named constantly, but apparently it works for enough folks.
Has anyone returned to buying Bud Light yet?
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I once wondered why ads were effective as so many are "dumb" and repetitive. I was informed by our marketing folks that the core idea is not so much to persuade but to just keep the name of the product "out there", over and over, so it appears to be a "leading brand". You just repeat "Band Name" over and over, and folks will gradually start to assume it's the thing to use.
Take, for example, Truist Park. I'm no more incented to bank at Truist with or without that being named constantly, but apparently it works for enough folks.
Has anyone returned to buying Bud Light yet?
That's the key. It's not brand awareness at the macro level, it's about proving that your brand is at that level. Like if Pepsi stopped advertising completely, would people forget them? No. But would kids all flock to Coke, because what the hell is Pepsi, within 2-3 years, yes.
It's the financial services sponsors I truly do not get. If there is some loan wholesaler who slaps their name on a park, that I've never heard of, I'm almost MORE skeptical of them
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If I was rich enough I would love to pay for a joint ad supporting Trump's campaign, and Taylor Swift's Eras tour. Just because why not.
In the end I would probably violate both campaign finance laws, and be cancelled by the Swifties, but just to have both of their legal teams working together against me is worth it.
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yes: thoughtful, creative, clever, with appealing images such as hotties
no: boring, dull, repetitive, crap
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It's the financial services sponsors I truly do not get. If there is some loan wholesaler who slaps their name on a park, that I've never heard of, I'm almost MORE skeptical of them
I always find ads during golf tournaments funny.
It's basically business services (i.e. Workday), financial services firms, Rolex, and other high-net worth, business person, or luxury items...
...and boner pills.
I have not yet aged into the prime golf demographic, I guess.
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Yes: Eggs, any vote for Trump ad, any Vote Red ad
No: Bacon, any vote Blue ad, any Taylor Swift ad,
No bacon? Well the sooners and longhorns will be exiting the South least conference when hearing this declaration.As well they should go put some kale and seaweed in a blender
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I always find ads during golf tournaments funny.
It's basically business services (i.e. Workday), financial services firms, Rolex, and other high-net worth, business person, or luxury items...
...and boner pills.
I have not yet aged into the prime golf demographic, I guess.
You will need financial services eventually
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you might not ever need a Rolex
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You will need financial services eventually
Maybe not, other than maybe a bank or brokerage account.
Schwab is basically "free" for me. I do think it's worth paying a fiduciary to handle your funds at some point at least for a while until you perhaps understand how they do it.
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Maybe not, other than maybe a bank or brokerage account.
Schwab is basically "free" for me. I do think it's worth paying a fiduciary to handle your funds at some point at least for a while until you perhaps understand how they do it.
The joke being he already needs the boner pills
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Maybe not, other than maybe a bank or brokerage account.
Schwab is basically "free" for me. I do think it's worth paying a fiduciary to handle your funds at some point at least for a while until you perhaps understand how they do it.
So long as you don't let cash sit idle at Schwab, it's practically free . They have quite a gravy train of customer cash sitting idle.
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I always find ads during golf tournaments funny.
It's basically business services (i.e. Workday), financial services firms, Rolex, and other high-net worth, business person, or luxury items...
...and boner pills.
I have not yet aged into the prime golf demographic, I guess.
"It's THIIIIRRRRDDDD DOWN!! The defense needs to STIFFEN UP!!! Fans in the stands, cheer HARD!!!"
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I keep little in cash. I've been buying shorter term CDs with any spare cash, and I keep some in SWVXX, which is a money market paying over 5% now.
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"It's THIIIIRRRRDDDD DOWN!! The defense needs to STIFFEN UP!!! Fans in the stands, cheer HARD!!!"
And yet we've left the Beavers and Cougars behind
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Which company will be the 'Fastenal' of college football? I don't think there's a hockey game that hasn't had a Fastenal ad on the ice in two years.
I bet on Dr Pepper.
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Dr. Pepper on the Cotton Bowl field for the RRR
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Dr. Pepper on the Cotton Bowl field for the RRR
I think it has been, in the past.
Currently it's All State and before that, AT&T.
(https://i.imgur.com/isANdOO.png)
(https://i.imgur.com/a8ItPDr.png)
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Which company will be the 'Fastenal' of college football? I don't think there's a hockey game that hasn't had a Fastenal ad on the ice in two years.
I bet on Dr Pepper.
Is the BTN still inundated with Velveeta and Rotel?
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I still think USF&G was the first giant logo I remember seeing on the field 80s Sugar Bowl.
Probably the dumbest most awkward was IBM/OS2.
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Good bets for Allstate of course, ChickfilA probably ...
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I can only imagine what UNLV will have... Spearmint Rhino anyone?
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Ads are Hella effective. Sometimes I'll hear a radio commercial en espanol and even though the only words I understand are Coke Zero, it still makes me want to drink a Coke Zero.
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I think it has been, in the past.
Currently it's All State and before that, AT&T.
(https://i.imgur.com/isANdOO.png)
(https://i.imgur.com/a8ItPDr.png)
Tell them if they want to sponsor it, they have to call it by its Christian name
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Tell them if they want to sponsor it, they have to call it by its Christian name
John Paul???
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Red River Shootout is fine.
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The WLOCP might attract some interesting sponsors.
Bacardi, etc.
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fireball
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Red River Shootout is fine.
Yeah but we all know the hot button issue of gun violence has taken that one off the table.
As far as actual fans of the teams involved, Longhorns have always simply called it "TX-OU" and I believe Sooner fans typically call it the same but in reverse order. Nobody on UT Campus ever calls it "Red River Shootout" or "Rivalry" or "Showdown." IMO, all of those seem pretty contrived.
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marketing
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IMO, all of those seem pretty contrived.
What isn't?
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The WLOCP might attract some interesting sponsors.
Bacardi, etc.
Law services
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The WLOCP might attract some interesting sponsors.
Bacardi, etc.
Law services
Chico's Bail Bonds
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Yeah but we all know the hot button issue of gun violence has taken that one off the table.
As far as actual fans of the teams involved, Longhorns have always simply called it "TX-OU" and I believe Sooner fans typically call it the same but in reverse order. Nobody on UT Campus ever calls it "Red River Shootout" or "Rivalry" or "Showdown." IMO, all of those seem pretty contrived.
I don't own a gun. I've never lived in a house with a gun. And yet I never correlated Red River Shootout with gun violence. The next shooter who said he was inspired by it will be the first.
Anyway, I'm going to go watch John Wick 4 now
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I don't own a gun. I've never lived in a house with a gun. And yet I never correlated Red River Shootout with gun violence. The next shooter who said he was inspired by it will be the first.
Anyway, I'm going to go watch John Wick 4 now
I'm not disagreeing at all with any of this. It's silly. And yet, years ago the sponsor-- whoever it was at the time-- decided they felt it was too controversial and dropped the "shootout" label.
Like most changes in the name of political correctness, it's pointless, stupid, and ineffective. But here we are.
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I'm not disagreeing at all with any of this. It's silly. And yet, years ago the sponsor-- whoever it was at the time-- decided they felt it was too controversial and dropped the "shootout" label.
Like most changes in the name of political correctness, it's pointless, stupid, and ineffective. But here we are.
Its the classic "Abortions for some, little American flags for all!" from the Simpsons.
Its literally the least you can do, but it allows you to please both sides, while actually impacting nothing either way. And as Disney can agree to, thats all any corporation can hope to do, because nothing but bad can come from taking any sort of stand either way. Now Ill go enjoy a Bud Light
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Its the classic "Abortions for some, little American flags for all!" from the Simpsons.
Its literally the least you can do, but it allows you to please both sides, while actually impacting nothing either way. And as Disney can agree to, thats all any corporation can hope to do, because nothing but bad can come from taking any sort of stand either way. Now Ill go enjoy a Bud Light
Don't blame me-- I voted for Kodos!
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My guess is "ads on the field" get about as much attention as naming a bowl game for some product, probably less, as the bowl game name gets repeated over and over.
But, it keeps some name of a product somewhat in one's consciousness, and humans are vulnerable to suggestion, sometimes more than logic.
So, next time I'm in "Walmart", I'm going to buy Tostitoes because they sponsor some bowl game? I guess it pays out.
As noted above, if they quit all advertising on "Pepsi" in a few years it would probably be a minor brand, maybe not even that. Now go buy some Tide.
Soap operas.
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Pepsi isn't even 2nd anymore, with all their ads. Dr. Pepper passed them by.
College football is on it's way to being Pepsi. On purpose. WTF
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Pepsi isn't even 2nd anymore, with all their ads. Dr. Pepper passed them by.
Technically, no. And apparently not even if we just look at soft drink size.
Revenue Pepsi $91.9 billion
Revenue Keurig Dr. Pepper $14.9 billion
Consumer - Top 10 Soft Drink Companies in the US in 2021 by Volume - GlobalData
The Coca-Cola Co, PepsiCo Inc, BlueTriton Brands, Keurig Dr Pepper Inc, and Walmart Inc are the top 5 soft drink companies in the US in 2021 by volume. Cumulatively, the top 10 soft drink companies in the US reported a volume of 87,730 million liters, where the highest volume was reported by The Coca-Cola Co (27,895 million liters), followed by PepsiCo Inc (19,297 million liters) and BlueTriton Brands (12,859 million liters), while the lowest volume was reported by The Kroger Co (1,713 million liters).
The United States of America-based Coca-Cola Co is the leading soft drink company in the US in 2020 (by volume). The company reported revenues of $43,004 million for the fiscal year ended December 2022 (FY2022), an increase of 11.3% over FY2021. It produces, distributes, and markets non-alcoholic beverages, which product portfolio comprises over 200 brands. As of December 2021, Coca-Cola operated 32 owned principal concentrate and syrup plants, 93 owned and seven leased principal beverage manufacturing/ bottling plants, and 116 owned and 166 leased distribution and storage warehouses. As of December 2021, it also operated 1,600 leased retail stores. It employs 82,500 people.
PepsiCo Inc is one of the top leading soft drink companies in the US in 2020 (by volume). The company reported revenues of $86,392 million for the fiscal year ended December 2022 (FY2022), an increase of 8.7% over FY2021. PepsiCo is a manufacturer and marketer of non-alcoholic beverages and food products and has a business presence in more than 200 countries and territories worldwide. It employs 309,000 people.
(https://www.globaldata.com/companies/top-companies-by-sector/consumer/us-soft-drink-companies-by-volume/#:~:text=The Coca-Cola Co%2C PepsiCo,US in 2021 by volume.)
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Technically, no. And apparently not even if we just look at soft drink size.
Revenue Pepsi $91.9 billion
Revenue Keurig Dr. Pepper $14.9 billion
Consumer - Top 10 Soft Drink Companies in the US in 2021 by Volume - GlobalData
The Coca-Cola Co, PepsiCo Inc, BlueTriton Brands, Keurig Dr Pepper Inc, and Walmart Inc are the top 5 soft drink companies in the US in 2021 by volume. Cumulatively, the top 10 soft drink companies in the US reported a volume of 87,730 million liters, where the highest volume was reported by The Coca-Cola Co (27,895 million liters), followed by PepsiCo Inc (19,297 million liters) and BlueTriton Brands (12,859 million liters), while the lowest volume was reported by The Kroger Co (1,713 million liters).
The United States of America-based Coca-Cola Co is the leading soft drink company in the US in 2020 (by volume). The company reported revenues of $43,004 million for the fiscal year ended December 2022 (FY2022), an increase of 11.3% over FY2021. It produces, distributes, and markets non-alcoholic beverages, which product portfolio comprises over 200 brands. As of December 2021, Coca-Cola operated 32 owned principal concentrate and syrup plants, 93 owned and seven leased principal beverage manufacturing/ bottling plants, and 116 owned and 166 leased distribution and storage warehouses. As of December 2021, it also operated 1,600 leased retail stores. It employs 82,500 people.
PepsiCo Inc is one of the top leading soft drink companies in the US in 2020 (by volume). The company reported revenues of $86,392 million for the fiscal year ended December 2022 (FY2022), an increase of 8.7% over FY2021. PepsiCo is a manufacturer and marketer of non-alcoholic beverages and food products and has a business presence in more than 200 countries and territories worldwide. It employs 309,000 people.
(https://www.globaldata.com/companies/top-companies-by-sector/consumer/us-soft-drink-companies-by-volume/#:~:text=The Coca-Cola Co%2C PepsiCo,US in 2021 by volume.)
You're "nuh-uh"ing something that just happened with data from 2021-22.
K.
Your default to my posts is "nuh uh." This is proof.
Grow up, old man.
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At least I make an effort to cite actual data and citations, instead of just posting stuff easily refuted with same.
Pepsi is much larger than Dr. Pepper, today as well as in 2021-23. These facts can easily be looked up on credible on line sources.
It's not an opinion or subject to debate.
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Not talking about the parent corporations but more specifically the soda brand-- yes, Dr. Pepper has passed Pepsi and is second only to Coke now. Dr. Pepper got 8.34% market share, Pepsi 8.31% market share, and Coke well ahead of both with 19.2%.
Coke is still the top soda in America. But the runner up spot, long held by Pepsi, now belongs to Dr Pepper. After years of slowly gaining market share, Dr Pepper inched ahead of Pepsi as the number two soda brand in the country in 2023, according to market share data from Beverage Digest, a trade publication.
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Coke is the leader by a comfortable margin. Last year, it captured 19.2% of the soda market in the United States by volume, Beverage Digest's data shows. Dr Pepper and Pepsi both had 8.3%, with Dr Pepper technically ahead. After that came other brands owned by Coca-Cola: Sprite came in at 8.1% and Diet Coke at 7.8%.
https://abc7.com/post/dr-pepper-passes-pepsi-second-biggest-soda-brand/14929247/#:~:text=Coke%20is%20still%20the%20top,Beverage%20Digest%2C%20a%20trade%20publication.
https://www.dallasobserver.com/restaurants/texas-favorite-dr-pepper-is-no-2-soda-in-america-19598500
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Thanks, at least some actual data, appreciate it.
I was remiss in thinking about the companies, and not the specific brand. Pepso still sells more soda of all types.
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We don't drink much pop here. If we do, it's CF Diet Pepsi. I might have 2 per week or so.
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Thanks, at least some actual data, appreciate it.
I was remiss in thinking about the companies, and not the specific brand. Pepso still sells more soda of all types.
Sure. Pepsico sells a lot of non-soda, too.
But if we're talking about the effectiveness of branding and advertising, then there's certainly some evidence that Dr. Pepper is finding success in the market place.
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At least I make an effort to cite actual data and citations, instead of just posting stuff easily refuted with same.
Pepsi is much larger than Dr. Pepper, today as well as in 2021-23. These facts can easily be looked up on credible on line sources.
It's not an opinion or subject to debate.
Just fucking google it. Jesus. You really just are a cranky old man, aren't you?
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We don't drink much pop here. If we do, it's CF Diet Pepsi. I might have 2 per week or so.
If it doesn't have caffeine and is diet, I'm not sure what the point is.
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If it doesn't have caffeine and is diet, I'm not sure what the point is.
Canned colored water...?
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Sure. Pepsico sells a lot of non-soda, too.
But if we're talking about the effectiveness of branding and advertising, then there's certainly some evidence that Dr. Pepper is finding success in the market place.
Clearly they are, but it's not as if Pepsi is badly flailing or dropping off the map. They just have a lot of subbrands.
Pepsi as a company is much larger.
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Canned colored water...?
Water of color?
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If it doesn't have caffeine and is diet, I'm not sure what the point is.
Bubble and flavor.
I prefer CF Crystal Light tea (a Kraft brand).
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Clearly they are, but it's not as if Pepsi is badly flailing or dropping off the map. They just have a lot of subbrands.
Pepsi as a company is much larger.
Oh my fucking god, you're incapable of conceding the point. What is wrong with you?!?
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Clearly they are, but it's not as if Pepsi is badly flailing or dropping off the map. They just have a lot of subbrands.
Pepsi as a company is much larger.
I am 100% certain that Pepsico Executives are not happy about this at all, and are probably making plans as we speak, for significant changes. Dr. Pepper is a tiny upstart, this is a huge problem for Pepsi.
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Well, I figured if I can induce more profanity out of you and MDot1 it's a good day. Profanity always shows the mark of, well, something.
Yes, I noted, Pepsi the drink was edged by Dr. Pepper recently. I also noted Pepsi the company sells more soda and is a lot larger.
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They are all just going to be making hard seltzers within the next few years anyway
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I am 100% certain that Pepsico Executives are not happy about this at all, and are probably making plans as we speak, for significant changes. Dr. Pepper is a tiny upstart, this is a huge problem for Pepsi.
It's a kind of bragging point, yes, and dropping from #1 to #2 is huge because of retailers like Costco. The Pepsi folks won't like this, but I don't guess they are panicking over it.
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Well, I figured if I can induce more profanity out of you and MDot1 it's a good day. Profanity always shows the mark of, well, something.
Yes, I noted, Pepsi the drink was edged by Dr. Pepper recently. I also noted Pepsi the company sells more soda and is a lot larger.
Profanity! Cuss words! Curse words! Filthy mouth! Profanity!
You're one petty son of a bitch old fucker piece of shit cranky old-timer.
That was....difficult. But I did it. No profanity!
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It's a kind of bragging point, yes, and dropping from #1 to #2 is huge because of retailers like Costco. The Pepsi folks won't like this, but I don't guess they are panicking over it.
I'm going to go ahead and tell you-- I know a lot more about large enterprise business competition and market share, than you do. I'm heavily engaged in it every single day of my life. i live and breathe it-- it's quite literally my job.
If one day Apple passed up HP in core business PC sales, the shit at HP would absolutely hit the fan. Every executive associated with their core business PC product line, would be fired. Every single one.
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Fired? Maybe so. I was on the edges of some marketing stuff, and folks were indeed worried about slipping from #1 to #2. I thought there was less concern if #2 slid to $3, but I could be wrong. I don't think anyone would have been fired where I worked, but their careers may have gone south. I was there when Pampers slid to #2, in part because we also had Luvs at the time. As I say, I was on the fringe, but I was not aware of any panicking.
It reminds me of the Ford-Chevy light truck story, Ford leads Chevy comfortably, but if you add GMC, GM makes more light trucks. Does GM care that their share is split?
Is Pepsi that worried so long as their sugar free brands are growing faster?
I just looked at the five year stock chart for both companie, which of course is a gross check, and oddly their stock returns are almost identical over that period. It could be Pepsi has made a strategic choice to emphasize sugar free perhaps understanding Pepsi would slide in share, I don't know. And of course, maybe they react with more marketing and recover the #2 spot fairly quickly, or decide it's not worth it.
Should GM stop marketing GMC trucks to perhaps be able to claim the #1 spot? I doubt it. I think some folks prefer GMC to Chevy for whatever reason.
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Fired? Maybe so. I was on the edges of some marketing stuff, and folks were indeed worried about slipping from #1 to #2. I thought there was less concern if #2 slid to $3, but I could be wrong. I don't think anyone would have been fired where I worked, but their careers may have gone south. I was there when Pampers slid to #2, in part because we also had Luvs at the time. As I say, I was on the fringe, but I was not aware of any panicking.
It reminds me of the Ford-Chevy light truck story, Ford leads Chevy comfortably, but if you add GMC, GM makes more light trucks. Does GM care that their share is split?
Is Pepsi that worried so long as their sugar free brands are growing faster?
I just looked at the five year stock chart for both companie, which of course is a gross check, and oddly their stock returns are almost identical over that period. It could be Pepsi has made a strategic choice to emphasize sugar free perhaps understanding Pepsi would slide in share, I don't know. And of course, maybe they react with more marketing and recover the #2 spot fairly quickly, or decide it's not worth it.
Should GM stop marketing GMC trucks to perhaps be able to claim the #1 spot? I doubt it. I think some folks prefer GMC to Chevy for whatever reason.
HP makes lots of other products, too. But if they slipped behind an upstart in their core brand, there would be mass firings.
Core brand is a huge deal.
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It's kind of funny, our "core brand" originally was soap, Ivory soap (and before that candles). It was long since of course allowed to slide. We had a large coffee brand for a while, it was sold. We had Duncan Hinds, also sold. We owned one of the largest acerages of forest land for a while, that was sold.
Maybe that's why that outfit has been around so long.
I think Tide took over cica 1950, it dates from 1946 as I recall. It coincided with new washing machines coming on line, and some brilliant marketer managed to put small boxes of Tide in each new machine.
But it well could be that Pepsi is firing marketers and planning a counterattack. Or maybe they are just focused on sugar free as a better profit center.
To be clear, I am corrected that Dr. Pepper the brand has edged Pepsi, I was wrong on that point.
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It's kind of funny, our "core brand" originally was soap, Ivory soap (and before that candles). It was long since of course allowed to slide. We had a large coffee brand for a while, it was sold. We had Duncan Hinds, also sold. We owned one of the largest acerages of forest land for a while, that was sold.
Maybe that's why that outfit has been around so long.
I think Tide took over cica 1950, it dates from 1946 as I recall. It coincided with new washing machines coming on line, and some brilliant marketer managed to put small boxes of Tide in each new machine.
But it well could be that Pepsi is firing marketers and planning a counterattack. Or maybe they are just focused on sugar free as a better profit center.
To be clear, I am corrected that Dr. Pepper the brand has edged Pepsi, I was wrong on that point.
The Everglades would appreciate this, as would those of us who have to deal with red tide.
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Fired? Maybe so. I was on the edges of some marketing stuff, and folks were indeed worried about slipping from #1 to #2. I thought there was less concern if #2 slid to $3, but I could be wrong. I don't think anyone would have been fired where I worked, but their careers may have gone south. I was there when Pampers slid to #2, in part because we also had Luvs at the time. As I say, I was on the fringe, but I was not aware of any panicking.
It reminds me of the Ford-Chevy light truck story, Ford leads Chevy comfortably, but if you add GMC, GM makes more light trucks. Does GM care that their share is split?
Is Pepsi that worried so long as their sugar free brands are growing faster?
I just looked at the five year stock chart for both companie, which of course is a gross check, and oddly their stock returns are almost identical over that period. It could be Pepsi has made a strategic choice to emphasize sugar free perhaps understanding Pepsi would slide in share, I don't know. And of course, maybe they react with more marketing and recover the #2 spot fairly quickly, or decide it's not worth it.
Should GM stop marketing GMC trucks to perhaps be able to claim the #1 spot? I doubt it. I think some folks prefer GMC to Chevy for whatever reason.
If nothing else, you're one helluva tap-dancer. Sheeesh.
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Man, things got really intense over the thought of Michigan putting ads for cheap peach rose on their field to appeal to their base demographic
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To be clear, I am corrected that Dr. Pepper the brand has edged Pepsi, I was wrong on that point.
Printing this out and hanging it on my wall.
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Why? Have you never been wrong?
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Your reluctance to acknowledge being wrong was astounding.