The history of the Big 12 CCG is that, more than helping, it's knocked a potential MNC candidate off the perch. Our current CCG was created based on an overreaction to an unlikely (and deliberately unfair) scenario. If either OU or Texas were a team in the tie instead of TCU and Baylor, they would have gotten picked. The CFP committee deliberately skewed their logic to admit the team with 50,000 student base.
Texas played the percentages at the end of the RRS. Even a 1 in 100 chance comes up one in a hundred times, and that's what almost happened. Like Bob Stoops, Lincoln Riley wouldn't fold the tents even when he should, so he kept taking his shots. Perhaps if Texas played more aggressive, those shots would not have been successful - or perhaps they would have. The Sooners needed a furious lucky streak, and they got one (and whole host of holding penalties - mostly deserved). It almost worked.
So how many times now has Texas allowed a furious rally to give the opponent hope in a big game, only to punk them with a FG at the end?
