BB's task at Arky is tougher than it was at Wiscy. There's no Bama in the B10 West, no LSU, hell, not even an Auburn (unless you'd argue Wisconsin is at that level, which I wouldn't argue against).
If you listed the SEC West and B10 West by helmetosity, taking UW and ARK out, what do you get?
then what? The MS schools are crap, but so are Minny, Illinois, and NW (historically).
But if you look at those 7 'name' schools, UNL hasn't mattered in a long time. Wisconsin's wiggle room, or floor, is higher than Arkansas'. I'm not sure why BB has a hot seat, to be honest. What do their fans expect? From my perspective, Arkansas should maybe challenge for 2nd/3rd in the West every few years. That's about it, considering the programs they're facing.