NIL management is just another factor in recruiting and team retention. Not just ensuring there's enough dollars, or allocating them, but more evaluating a player's commitment to the project alongside the payout.
If you're showing interest in a kid, he takes an official (or unofficial) visit, and seems to be generally happy with the program, gets along with the current players, and asks interested questions in the interviews, you can probably consider offers and NIL. If his uncle, brother, or agent shows up and starts off with a dollar figure, smile, shake his hand, and thank him for his time.
NIL is "in addition to" a good cultural fit and complementary skills. Much like a colorful disciplinary record, I know schools will need to take some risks if their program isn't where they want it to be. Just like those head cases, there's a real danger they'll do more harm than good. A coach that brings in a player who loudly parades his compensation package through the locker room is asking to have anarchy on his team.
With the free movement (that is, not being tied to your team for 4-5 years), there's a real danger that recruits take some of these early, large offers at "smaller" programs (Texas Tech, I'm looking at you) as placeholders. If a better program or better deal surfaces, well, that first commitment didn't mean much anyhow.
