In a previous era, I was attending a Baylor/Texas game in Waco with my usual crew. The outcome of the game was never in doubt in those days.
As is went, Burnt Eyes was also at that game. My family was OK with him sitting in during the 2nd half.
Of course, there were, by that time, other Texas fans in the area. A couple of the younger generation in fact. As "Texas Fight" played, Burny and I demurred to "Go Horns Go!" considering the company. At this point, the young ladies turned around, addressed him directly and firmly, saying, "It's 'Make 'em eat s**t'! Not 'Go Horns Go'!".
Telling Rob how to cheer for Texas caused, well, a reaction.