Ah, yes, "content"...
Imagine being an editor for CFB at any of these sites and there is your main need, so you pressure your guys and gals to come up with something click worthy.
"NCSU picked to win the NC in 2022."
"Ohio State expected to lose five games ..."
"Notre Dame coach to Nebraska?"
And then whoever needs content for the hours of programming, there are only so many reruns.