I've noodled before about being say a Kansas football fan. You attend the home games and tailgate and cheer your team, and after the game, you tailgate some more. Of the team makes a bowl game at 6-6, it's cause for more celebration.
It's the Ole Miss philosophy really. Those Rebels really know how to party, win or lose.
For Alabama fans, anything but a crushing 77-0 win is a loss.