The SEC still using the It Just Means More motto, even painting it on the court, is like the Big Ten returning to NYC next year. Just really refusing to acknowledge something in reality is so much dumber than it appears in a meeting.
Also enjoying the side banner noting they have the most Quadrant 1 and 2 Wins. Aside from the "why?" I also ask why? If you know what that even means, you also know it's a dumb metric and you know the SEC was pretty good in basketball this year for the first time in like a decade, and therefore don't need to be told, and can only laugh at it. If you do need to be informed the SEC was good, then that message is for you...except you don't know what a Quadrant 1 win means, so the message is lost.
So you've got a message that is going to mean nothing to the target audience, and is going to be laughed at by everyone else. Marketing 101 I suppose.