I think the "NY media market" when it comes to college football is illusory. Basketball, probably more, but the NE seems to be very oriented to professional sports. The SE of course had no pro sports so college sports developed into much more of a "thing", and the folks who moved south often hail from OH and MI and get college sports also.
Atlanta is a very college sports oriented town even though the primary college team here sucks.
A buddy of mine and his wife some OH is coming down in October and we're going to check out a sports bar for the UGA-UF game. He's a big OSU fan (and alum) and they are off that week apparently.
We passed a Taco Mac last night and they had a lot of screens glowing, I don't know if they are a sports bar or not, have to google. We avoid large chains these days.