Burn.It.To.The.Ground.
That's it.
Purdue has some talent. Not enough. But enough that they shouldn't go 1-11 in completely embarrassing fashion, with their sole win being a drubbing of a sub-.500 FCS team. Enough that their "best win" shouldn't be taking Illinois to overtime. Enough that the coach needs to be fired--
which thankfully has already happened. Because you may not be a CFP team with Purdue's talent, but 1-11 is a coaching failure.
But that's not all. Purdue has to embrace NIL and the transfer portal in a way that I don't think they've even attempted. The juxtaposition against the Indiana Hoosiers, perennial doormat, is too much. This is a team that went from 3-9 last year to 11-1 based on the transfer portal, who curb-stomped the Boilers in a 66-0 drubbing that shows that Purdue needs a culture change.
In the old era of college football, Purdue and Indiana knew their place. You can't out-recruit helmets. The best you can hope for is to be the plucky underdog and fight for bowls. But bowls are worthless now and college football is all about the CFP. So it's put up or shut up time. You're either all in or you might as well not have a team--an idea that's been around Purdue too long, with a previous AD (Morgan Burke) suggesting Purdue wasn't going to join the arms race.
No. Screw that. Join the arms race and commit, or give up.
Because fans won't bother watching this crap. I was watching UT/A&M before the 2nd quarter of the Purdue game started yesterday.