"In other news, jersey patches have officially arrived in Baton Rouge, joining NIL collectives, transfer portals, and revenue sharing as part of college athletics’ new reality. LSU Athletics announced a precedent-setting, multi-year partnership with Woodside Energy that will place the Woodside logo on competition apparel for all 21 LSU varsity sports beginning with the 2026–27 season. The patch will be uniquely designed to blend into LSU’s traditional purple and gold rather than stand out like a billboard.
The agreement goes beyond the uniforms. Woodside will also serve as an official community partner of LSU Athletics, with plans for community programs across Louisiana, along with prominent signage at athletic venues and marketing assets across LSU sports platforms."
I'm so thrilled.