I found this for UGA 2019-2020 (preCOVID):
Some key revenue numbers from the report included:
• $38.6 million from ticket sales
• $64.6 million in contributions
• $38.4 million in media rights
• $14.2 million sponsorships and licensing
• $8.1 million in SEC bowl generated revenue
So, the largest source of funding is contributions, ticket sales and media rights are the same figure.