Just bought Arizona home game tickets for Sept 14 Vs Texas Tech. Bought directly through their Athletic Department because U of Arizona is my alma mater. Buying through their AD raises my seats about $20 (per ticket) compared to buying off the usual resell markets, but factoring in their online processing fees, the resell markets only trim about $10 - $15 off.
Otherwise I rely on the resell markets, where, like buying airline tickets, there’s a way to anticipate the low point of prices. Rather than rehashing my previous posts on cheaper resell ticket windows, why pay the higher prices of buying directly through the athletic department?
I see it as a simple way to more directly support my alma mater - $20 extra on top of resell ticket prices goes directly back into their system. When you buy single game tickets most every season, you’re account is placed on the AD’s customer list, which among other things means 2 to 3 calls per offseason for buying the upcoming season’s football tickets. Most of their callers are undergraduate sales interns from the business school and to buy from them helps their cause when it comes to sales credit/commission. I see it as an “everybody wins” gesture worth doing for your school.