The other issue is that the Summer Olympics are usually in August. They are competing with nothing. I'll take a couple weeks off from midseason MLB to tune in. I'm not opposed to watching them, but it's the NFL playoffs, NCAA hoops is just about to hit March, typically pitchers and catchers are reporting, and hell, you even have NBA and NHL for good measure. I'm just not typically going to pick Olympics, and we've passed an age where NBA can show prime events in their 8:00 window. I don't care enough to watch already knowing the result