My only issue with this is that it's not NIL at all. It's pay-for-play via a different metric.
The idea was that players could profit off their name, image, and/or likeness. I.e. if they wanted to appear in a commercial, they could and be compensated. If EA Sports wanted to use their name and stats in a video game, they could do so and the player would be compensated for it.
DJ at Clemson actually got an NIL deal. He appeared in Dr Pepper commercials.
Seems that many of these deals are just boosters paying players to play. They're not actually capitalizing in any way on that name, image, or likeness, they're just paying them to play for their team.
Granted, I don't know how you regulate this to discern any difference. I suppose to a booster, paying Quinn Ewers to play for your team IS capitalizing on his name, image, or likeness--even if all he gets is an autographed jersey and the ability to brag to his booster buddies that he got Quinn Ewers on campus.
But it seems far outside of what the spirit of NIL really was intended to be.