As has been pointed out, Notre Dame and USC are really the only schools the B1G could add that would move the needle. Because they're the only two helmet schools left, that are not already in either the SEC or the B1G.
I know a lot of B1G fans are tired of hearing about Notre Dame, but my #1 priority would be to get the domers into the fold.
Moreseo now than even a week ago, the idea of a mega-conference playoff is very much in the cards. And if the B1G and the SEC decide to split and form their own playoff, there is no reason at all they would need to include a provision for independents. There's way more pressure on ND to join a conference now than there ever has been before.
Pulling in PAC schools like USC seems weird, but these are strange times. I have no doubt that conversations between the B1G and those two, plus probably others, are currently underway.
Well, you're talking about moving the needle when it comes to helmets.
There's another needle, and it's called TV screens.
We act like that's not important any more, because of cord-cutting and the decrease in traditional pay-TV subscribers. And yes, traditional pay-TV, which was 100M a few years back, is down to 75M households.
But I'd highlight a few things:
- 75M households is still a GIGANTIC number.
- About half of that decline, a little less than 12M, has been made up by streaming live TV services. They're not geography-dependent like cable, but that means TV rights are still valuable.
- The group least likely to cut the cord completely (as opposed to cord switching, which is what streaming live TV is) are sports fans. I'd venture to say that the difference between that original 100M households and the current ~87M households subscribing to a live TV service is mostly fans who didn't care about sportsball and weren't watching it anyway.
So while the importance of cable subscribers is diminished, it's not destroyed.
So look at the options:
USC/UCLA: Gets you in front of 18.8M, not even counting San Diego (which I'd argue may end up being included, and is another 3.3M).
Stanford: Gets you another 7.8M in the Bay Area
Oregon: Probably gets you in front of the entire state of 4.8M
Washington: Probably gets you in front of the entire state of 7.6M, but even if it just got you Sea-Tac it would be almost 5M.
Colorado: Would certainly get you the Denver area which is 3.6M, but possibly all of Colorado which is 5.8M
Go big and you get a combined area with a population of up to 48M people depending on how you slice it up...
That's $$$, and you don't need to limit to legitimate "helmets" to do it.