I think restaurant chili is usually not something that brings people in (outside Cincinnati, if we call that chili). So place just do something reasonable on the menu and it's good enough, having something excellent wouldn't aid sales.
We were staying with a friend of my wife and I had some notion she'd know where to go. She didn't. At one point I said I wanted to take her out to dinner and she suggested Longhorn, I kid you not. I guess it was nearby, as if that's a good reason to dine there.
I did have serious fun at COTA though driving some fast cars. Now with Kid 2 living in New Braunsfel, we have another reason to go.
I gather there isn't a whole lot in that town though.