Perhaps the BEST B1G Forum anywhere, here at College Football Fan Site, CFB51!!!

those two cars???

Lows:  shallow trunk space

Lows:  small cargo area


YA THINK!!!!

they, that's me!

60 year old golfer!

IMSApressive: 2023 Cadillac CT4-V Blackwing Track Editions Coming (motortrend.com)

I'm a bit curious why they keep investing in these.

It doesn't make much sense to me either. They talk about going all EV but for some reason, on the way there, they'll blow a bunch of cash on super sporty Cadillac roadsters.

The thing that makes it even goofier, IMHO, is that a sporty Cadillac roadster would have made a lot of sense back in the '70's and prior when the Corvette was a more affordable and less luxurious car.

Back then I think the marketing concept behind the Corvette was that it would be borderline obtainable for an average "Joe Six-Pack" guy and would mostly serve to get him in the dealership door. Once there he'd generally decide that the Corvette was either too impractical or too expensive and hopefully buy a Camaro or Chevelle or some other Chevrolet.

Today the Corvette would really make more sense as part of Cadillac's lineup. The typical buyer or "considerer" of a Corvette, I would guess, isn't very likely to switch to some other Chevrolet. Instead, he (and they are predominantly men) is in the market for an expensive and luxurious status symbol. If he decides not to buy a Corvette he'll probably switch to either another expensive sports car or a luxury option which Cadillac is better positioned to offer than is Chevrolet.

I'm told the V's don't sell that well and have a low profit margin, they are "halo" brands in effect.  I think folks interested in a high performance sports sedan usually prefer BMW or Mercedes.  They make nearly all their money on Escalades, or so I'm told.  They have emphasized SUVs lately.

Maybe so, I know they are in short supply, but that doesn't mean they will sell very many of them.  It's a specialty item.

But perhaps they do make a fair bit of money on them to justify the development costs.  They came up with that blackwing engine which Caddy barely used.