Anyway, back on topic, just my anecdotal evidence but mask usage is WAY up in the small-town suburbs around Austin. Austin proper has been doing really well, >80% in most indoor places I've been two weeks ago, and now since all of the new cases over the past few weeks, it's at or near 100%.
My suburb of Cedar Park might have been 30% 2-3 weeks ago, and it's up to 80%+ at this point. People are listening, and most are willing to comply.
Also, Austin and all of its suburbs now have mandatory-mask orders when entering businesses. San Antonio does as well. Not sure about Dallas or Houston.