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Topic: Revenue Rankings by school (from USAToday), more important to AD's

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medinabuckeye1

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Revenue Rankings by school (from USAToday), more important to AD's
« on: June 15, 2023, 10:23:47 AM »
This is more important to AD's than the Director's Cup Standings that I just posted.  

I'm not sure if this deserves it's own thread.  It ties into conference realignment, football, basketball, and athletics generally so I'll put it here and let the mods decide.  


  • $252M, tOSU
  • $239M, TX
  • $214M, Bama
  • $211M, Michigan
  • $203M, UGA
  • $199M, LSU
  • $193M, aTm
  • $190M, Florida
  • $181M, PSU
  • $177M, Oklahoma
  • $175M, Auburn
  • $173M, Michigan State
  • $167M, Indiana
  • $162M, Virginia
  • $161M, FSU
  • $159M, Kentucky
  • $158M, Clemson
  • $155M, Tennessee
  • $154M, Oregon
  • $153M, Arkansas
  • $151M, Iowa
  • $150M, Wisconsin
  • $146M, Louisville
  • $146M, Illinois
  • $145M, Washington
  • 26 $143M, Nebraska
  • 29 $135M, Minnesota
  • 37 $115M, Purdue
  • 42 $110M, Rutgers
  • 43 $108M, Maryland
  • 47 $103M, UCLA
I could not find Northwestern nor USC on the list.  I *believe* that is because they are not Public Schools so this information is private and therefore unavailable but I could be wrong, maybe I just missed them.  

Football is King:
According to tOSU records:
  • $109M revenue was generated by football
  • $24M revenue was generated by Men's basketball
  • wrestling contributed "over $1M"
  • No other sport contributed more than $1M
That probably understates the proportion of football revenue because another $110M was "not tied to any specific team."  My *guess* is that if I buy a shirt that says "Ohio State Football" that revenue is counted as "football" revenue but if I buy a shirt that says "Ohio State" and has a picture of Brutus that is "not tied to any specific team" but obviously at a place like Ohio State most of those sales are generated by football.  

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847badgerfan

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #1 on: June 15, 2023, 10:27:01 AM »
UW will shoot up to $250-300 Mil next year when the money for renovations comes onto the books.
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Cincydawg

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #2 on: June 15, 2023, 10:30:54 AM »
I recall reading that "revenue" figures are not always comparable between schools because of accounting differences.
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medinabuckeye1

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #3 on: June 15, 2023, 10:38:44 AM »
Quote from: Cincydawg on June 15, 2023, 10:30:54 AM
I recall reading that "revenue" figures are not always comparable between schools because of accounting differences.
That is certainly possible. Also there are timing issues such as:
Quote from: 847badgerfan on June 15, 2023, 10:27:01 AM
UW will shoot up to $250-300 Mil next year when the money for renovations comes onto the books.
If Wisconsin raises $50M in contributions for renovations that will show up as current revenue but those might actually be one-time contributions tied to that project not ongoing gifts.

I would say that if you are overly hung up on Michigan being $3M behind Bama and $8M ahead of UGA, that is probably unwise. Those are relatively small differences and you could probably make a credible argument that Michigan is actually either ahead of Bama or behind UGA. OTOH, there probably isn't a credible argument that say #25 Washington is actually ahead of #1 or #2.
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Cincydawg

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #4 on: June 15, 2023, 11:08:44 AM »
I think most B1G ADs oversee more sporrts than most SEC ADs as well.  UGA has/had an equesterian team as an oddball, I don't know if it's NCAA certified.  Their hockey t team is not.  Ice hockey.

Probably somewhere is a ranking of which programs have the most "left over/accumulated" too, which would be important.

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utee94

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #5 on: June 15, 2023, 12:21:18 PM »
Quote from: 847badgerfan on June 15, 2023, 10:27:01 AM
UW will shoot up to $250-300 Mil next year when the money for renovations comes onto the books.
Quote from: Cincydawg on June 15, 2023, 10:30:54 AM
I recall reading that "revenue" figures are not always comparable between schools because of accounting differences.
Yeah they're really not comparable at all.  For example, Texas doesn't consider capital fundraising for renovations or new build of facilities, as revenue.  But a lot of other schools do.
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medinabuckeye1

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #6 on: June 15, 2023, 01:38:09 PM »
Quote from: utee94 on June 15, 2023, 12:21:18 PM
Yeah they're really not comparable at all.  For example, Texas doesn't consider capital fundraising for renovations or new build of facilities, as revenue.  But a lot of other schools do.
While I get where you are coming from and agree to an extent, there are limits.

If an Ohio State fan wants to use this to brag that Ohio State is $13M ahead of Texas, that might be a mistake because there could be $13M worth of accounting differences considering that at the tOSU/TX level that is >10%.

That said, I'm 100% confident that both tOSU ($252M per this list) and Texas ($239M per this list) are actually ahead of UCLA ($103M per this list) because there simply can't be $136M worth of accounting differences. 
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MrNubbz

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #7 on: June 15, 2023, 01:56:26 PM »
Where not in Kansas anymore,shear madness
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OrangeAfroMan

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #8 on: June 15, 2023, 02:56:11 PM »
UCLA has some squirrely accounting things going on.  Not shady, just unique.  
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utee94

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #9 on: June 15, 2023, 04:26:03 PM »
Quote from: medinabuckeye1 on June 15, 2023, 01:38:09 PM
While I get where you are coming from and agree to an extent, there are limits.

If an Ohio State fan wants to use this to brag that Ohio State is $13M ahead of Texas, that might be a mistake because there could be $13M worth of accounting differences considering that at the tOSU/TX level that is >10%.

That said, I'm 100% confident that both tOSU ($252M per this list) and Texas ($239M per this list) are actually ahead of UCLA ($103M per this list) because there simply can't be $136M worth of accounting differences.

While I get where you are coming from and agree with you to an extent, there are limits... ;)

For example, next year if UCLA decides to include a 1-year capital fundraising campaign that raises $200M for... say... repairs, upgrades, and improvements to Pauley Pavilion, and count it as revenue, then their books might "legitimately" say their revenue for 2023/2024 was $303M, which is of course greater than either tOSU or UT.

Is it "real" revenue?  Sort of.

Is it "operating" revenue?  Definitely not.

And I don't have any idea how many of the schools on the list are counting capital fundraising in this way, but I know for sure that some are. Texas A&M does this regularly.
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Cincydawg

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #10 on: June 16, 2023, 07:55:28 AM »
It might be better to view something akin to average revenue over a decade ...
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FearlessF

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #11 on: June 16, 2023, 08:07:11 AM »
it's a ranking, which is a list, which is subjective

some have more than others

this is not new, this has been known for decades
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Cincydawg

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #12 on: June 16, 2023, 08:09:05 AM »
This is known.  

The list (ranking) is about as expected, I think if any of us were asked to concoct such a list out of thin air, we'd make about the same one, leaving out privates.

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847badgerfan

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #13 on: June 16, 2023, 08:28:07 AM »
Quote from: Cincydawg on June 15, 2023, 10:30:54 AM
I recall reading that "revenue" figures are not always comparable between schools because of accounting differences.
Probably. I know UW's revenue does not include donations for athletics. Those go to the school.
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