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Topic: Revenue Rankings by school (from USAToday), more important to AD's

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Cincydawg

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #14 on: June 16, 2023, 08:34:10 AM »
Football - The Georgia Bulldog Club - The Georgia Bulldog Club

These donating monies go to capital improvement projects apparently.  I don't know if they get "counted" or how, it's one example of how funds for athletics COULD be counted differently by school/program.  You donate and hope to get season tickets if you want them.


utee94

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #15 on: June 16, 2023, 09:40:00 AM »
Yeah all sorts of shennanigans can be, and are, played by the various university athletic departments.  Some are legal, some are non-GAAP, some are truly shady, and some are probably illegal.

Ultimately though I agree with mb's point that these give us a directionally correct view of who is bringing in the most money, and I agree with CD's and FF's point that there are no surprises here and most of us could probably name most of the top 10 and in reasonably close order without actually seeing the data.

What's always of more interest to me, is how efficiently that revenue is converted into athletic success.  

847badgerfan

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #16 on: June 16, 2023, 09:45:36 AM »
The revenue is the most ever recorded other than Oregon’s $391 million in 2020. The Oregon figure included more than $200 million for a renovation to its track and field stadium.
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utee94

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #17 on: June 16, 2023, 09:55:02 AM »
The revenue is the most ever recorded other than Oregon’s $391 million in 2020. The Oregon figure included more than $200 million for a renovation to its track and field stadium.
Exactly. 

Capital programs really aren't the same as revenue, in the sense that most of us think about it, because we're usually talking about operating revenue, which can be defined as "revenue that an entity produces from its primary business activities."

Most people view things like ticket sales, concession sales, parking income, and television broadcasting rights, as the repeatable "primary business activities" of a university athletics program, while one-off capital fundraising is considered to be something else.

But as far as I know there's no hard and fast rule over how public university athletic programs must report these varying types of positive inbound flows, as long as they remain consistent in their methodologies.

Cincydawg

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #18 on: June 16, 2023, 09:57:21 AM »
What's always of more interest to me, is how efficiently that revenue is converted into athletic success. 
I suppose that is the ultimate arbiter, efficiency.  I've read that the UGA facilities had fallen way behind when Smart took over, dunno how true that is, but I can accept that folks had been a bit lax in the arms race.  They had no indoor football facility for example that was real.  So, step one is to upgrade your "look" to impress recruits, or at least be competitive.  Success on the field then helps recruiting, the draft, etc.  Then you spiral up instead of down.

Oregon had a ton of money obviously, their "efficiency" has been relatively lackluster.  Texas hasn't been doing much of late of course, I don't know about all sports.  Ohio State will always be up there, and Michigan is coming along, I think both do well in other sports usually, maybe not swimming?

Georgia Tech benefitted greated from the Olympics as they inherited a bunch of stuff.  Didn't do anything for football longer term, not an Olympic gig.

Necessary but not sufficient comes to mind.

medinabuckeye1

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #19 on: June 16, 2023, 10:01:08 AM »
What's always of more interest to me, is how efficiently that revenue is converted into athletic success. 
Even there though there is some question of how to define it. Stanford, for example, nearly always wins the Director's Cup which measures overall athletic success. Similarly, according to @OrangeAfroMan in the thread about that, Florida is the only other school that has always been top-10. 

For this year the top schools in that are:
  • Stanford, not on Revenue list due to being private. 
  • Texas, #2 on Revenue 
  • Ohio State, 1
  • USC, pvt
  • UGA, 5
  • Michigan,  4
  • Virginia, 14
  • UNC,?
  • Florida, 8
  • Tennessee, 18
Are we measuring athletic success this way, or based on the programs that have the most eyes on them?


Cincydawg

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #20 on: June 16, 2023, 10:05:50 AM »
It is A way to view it.  Most of us would probably factor in football and bball as primary, and then count lesser sports as being ... lesser.

FearlessF

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #21 on: June 16, 2023, 10:07:50 AM »
nothing really matters besides wins and losses

mostly football for this group
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847badgerfan

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Re: Revenue Rankings by school (from USAToday), more important to AD's
« Reply #22 on: June 16, 2023, 10:09:06 AM »
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