From Landof10 via WSJ (although this feels like something to run in the offseason):
There’s no mistaking the fact that Ohio State has a very profitable college football program. On the field, the Buckeyes are constantly fighting to be No. 1, but off of it, they already are as the most valuable program worth over $1 billion according to a study published in the Wall Street Journal.
According to the story, the Buckeyes are valued at $1,510,482,000 and are one of three teams over the billion mark along with Texas and Oklahoma.
The study, done by Ryan Brewer, an associate professor of finance at Indiana University-Purdue University Columbus, breaks down what each team would be worth on the open market if it sold like a professional sports team.
Michigan was the only other Big Ten team in the top 10 at No. 6, worth $892,951,000.
Overall, the SEC, with five of the top 10 teams, has the highest average team value at $523 million with the Big Ten in second at $416 million.
Here are the rest of the Big Ten teams:
No. 12: Penn State ($549,497,000)
No. 14: Nebraska ($507, 679,000)
No. 16: Iowa ($483,564,000)
No. 18: Wisconsin ($439,379,000)
No. 22: Michigan State ($336,794,000)
No. 32: Minnesota ($260,264,000)
No. 44: Indiana ($178,168,000)
No. 46: Northwestern ($163,315,000)
No. 49: Maryland ($147,608,000)
No. 53: Illinois ($143,318,000)
No. 55: Purdue ($135,021,000)
No. 65: Rutgers ($72,441,000)