Is that where you guys got your RB obsession from? Getting there was the prize? The NC be damned?
I think a part of it was that the rivalry simply got too big. Woody and Bo were intense and that intensity was focused 24/7/365 on beating the other in November. Everything else became secondary.
A couple data points to try to support that theory:
Woody ended up 4-4 in eight Rose Bowl games but note a distinction:
- Woody went 3-0 in Rose Bowl games from his hiring at Ohio State (1951 season) until Bo started at Michigan (1969 season).
- Woody went 1-4 in Rose Bowl games during the "Ten Year War".
Bo was only slightly worse during the "Ten Year War", (0-5).
During that time they dominated the league so thoroughly that there really wasn't any focus on anything other than each other and I think they had a hard time breaking that mentality in January.
In those 10 years the entire rest of the league had a grand combined total of nine wins over tOSU/Michigan:
- 5 by MSU, 5-13
- 2 by Purdue, 2-14
- 1 by Northwestern, 1-13
- 1 by Minnesota, 1-19
- 0 by Illinois, 0-20
- 0 by Wisconsin, 0-18
- 0 by Iowa, 0-16
- 0 by Indiana, 0-14
I also do think that the sport was more regional then and the idea of a "National Championship" was somewhat foreign to those guys.
Releasing the final AP Poll AFTER the bowl games was done in 1965 then dropped then resumed in 1968 and continues to the present day. Prior to that I think the Bowl trip was seen as a reward for a great season, not as an important competition.
Finally I present the 1975 season:
Ohio State was #4 in the preseason poll and moved up to #3 before playing a game.
On September 20 the Buckeyes beat a pretty solid Penn State team (17-9 in Columbus) and passed USC to claim the #2 spot.
On October 4 the Buckeyes moved to 4-0 with a 41-20 blowout of #13 UCLA in LA and that pushed them to #1 (passed Oklahoma).
That was a surprisingly tough OOC schedule considering that it included two teams that finished in the top-10 (#5 UCLA and #10 PSU).
Ohio State won the rest of their games including 21-14 at #4 Michigan and remained #1.
The #1 Buckeyes headed to Pasadena for a rematch with #11 UCLA. Recall from above that Ohio State obliterated the Bruins in LA on October 4.
In the Rose Bowl on January 1, 1976 UCLA beat Ohio State 23-10.
It is hard to explain how an Ohio State team that was 21 points better than UCLA in October was 13 points worse that UCLA in January but it happened. I think the anticlimactic feel of it probably contributed. To a lot of people, Ohio State's season came to a successful conclusion when they won a top-4 matchup in Ann Arbor.