My wife talked me into getting a massage one time in Hawaii. OK, seemed like a thing. She likes'em, I couldn't stand it. I wanted to leave after 15 minutes, but it was a "couples" massage and the lady masseuse seemed nice enough. I have some quirky dislikes, like "Hamilton" I guess, and New Zealand saublancs, and New Orleans and Amsterdam.
She has asked me several times to get another one but finally I told her it was not my thing, I never wanted one again, ever.
So, today, so far, no massage, which makes me happy.