OSU is the only P5 school in a sizeable state with very good HS football emphasis.
When the Catholic HSs here stopped feeding ND their top players, OSU benefited. Obviously, Urban can recruit nationally as well.
OSU had an insane class last season and this year looks to be perhaps better.
Folks talk about how UGA needs to lock down the state, but FSU and Clemson and Auburn are right around the corner and have good arguments for top players.
OSU has Indiana, Kentucky, Marshall, Pitt, Louisville, and Michigan State next door.