I'm as much of a stats guy as anyone but I think there are two things that tend to get lost in the stats.
First is the consequences of an unsuccessful play. You already covered this somewhat but looking at Ohio State's offense last year:
- Howard was 309/423 for 4,010 yards. That is 9.5 per attempt and 13.0 per completion on 73.1% completions.
- Judkins had 194 carries for 1,060 yards. That is 5.5 per carry.
- Henderson had 144 carries for 1,016 yards. That is 7.1 per carry.
The average completion (13.0 yards) is a first down but even for the Buckeyes with Howard finishing second nationally in completion percentage (among full-time starters), still more than one in four of their pass plays was not completed.
Meanwhile, the two main RBs each averaged a "successful" 1st and 10 play.
Still, unsuccessful plays happen. If you think of it as four consecutive 1st down plays on one drive and adjust from the average a little bit, I think you'll get something like this for passes (best to worst, obviously):
- 17 yard completion, 1st and 10.
- 13 yard completion, 1st and 10.
- 9 yard completion, 2nd and 9.
- Incomplete pass, 2nd and 10.
The first three are great but the incomplete pass now puts you in a tough spot.
With running plays you get something more like:
- 8 yard carry, 2nd and 2.
- 6 yard carry, 2nd and 4.
- 4 yard carry, 2nd and 6.
- 2 yard carry, 2nd and 8.
As a fan, if my team gets 6-8 yards on 1st and 10 I'm feeling really good. If they get 4 I'm nervous but still feeling pretty good. If they get 2, that makes things tougher but you are still a threat to run on 2nd and 8 because an average carry of 5.5 (Judkins) to 7.1 (Henderson) gets you to 3rd and 1-3 which isn't bad.
When you throw incomplete on 1st and 10 it more-or-less makes you one-dimensional because running on 2nd and 10 usually results in 3rd and long.
One thing about stats is that I REALLY wish someone tracked 'median' run. Judkins' and Henderson's averages of 5.5 and 7.1 respectively are great but averages are skewed by outliers. Judkins' long for the year was 86 and eliminating just that ONE run drops his average from 5.5 to 5.0. Eliminating Henderson's 66 yard long drops his average from 7.1 to 6.6. My point is that those guys weren't really running for 5-7 carry-after-carry. They were running for more like 3-4 carry-after-carry and then once in a while breaking a long one for 20+.
The second thing is wearing down a defense. My observation is that running teams get better as the game wears on so long as they stay ahead or at least within one score or so. If they fall too far behind, they just become fish out of water and look like crap but if they stay in the game they tend to be great at closing things out late.
For an example of this, look at last year's tOSU/PSU game:
Late in the game Ohio State led 20-13 (PSU had a Pick-6 and two FG's, Ohio State had two TD passes and two FG's). Penn State got to the tOSU 1 yard line but couldn't punch it in so Ohio State took over on downs up 20-13 with 5:13 to go:
- 1st and 10 from the 1, Howard ran for 4
- 2nd and 6 from the 5, Judkins ran for 9
- 1st and 10 from the 14, Judkins ran for 6
- 2nd and 4 from the 20, Judkins ran for 15
- 1st and 10 from the 35, Henderson ran for 6
- 2nd and 4 from the 39, Judkins ran for 2
- 3rd and 2 from the 43, Howard ran for 3
- 1st and 10 from the 46, Henderson ran for 7
- 2nd and 3 from PSU's 47, Henderson stopped for no gain
- 3rd and 3 from the 47, Howard ran for 7
- 1st and 10 from the 41, take a knee and go home with a W.
It was a bit of an unusual game (aren't they all). Ohio State dominated the stats but lost turnovers 2:1 including the aforementioned pick-6.
For the game Judkins had 14 carries for 95 yards and nothing over 22. He averaged 6.8 per carry and even if you exclude the 22 yard long, he averaged 5.6 on his other 13 carries. Henderson had 10 carries for 54 yards and nothing over 16. He averaged 5.4 and even if you exclude the 16 yard long, he averaged 4.2 on his other 9 carries. That wears down a defense. That final drive (above) probably doesn't happen against a fresh and rested PSU defense.
For an example of where even unsuccessfully running the ball can wear down a defense look at last year's iteration of The Game:
Michigan's RB finished with 32 for 116 with a long of 27. That is only 3.6 per carry even with the 27 yard long and if you eliminate that it is only 2.9. Note that the 27 yard long occurred on the game-winning drive, LATE in the game. On that drive he had:
- 8 yards on 1st and 10
- 4 yards on 2nd and 8, cumulative 12
- -2 on 1st and 10, 10
- 6 yards on 2nd and 12, 16
- 27 yards on 3rd and 6, 43
- 5 yards on 2nd and 7, 48
- -1 yard on 1st and goal from the 5, 47
- 2 yards on 2nd and goal from the 6, 49
- 1 yard on 3rd and goal from the 4, 50
On that drive he had 9 for 50 with the 27 yard long. That is 5.6 per carry. If you back that out of his overall total, prior to that he had:
- 23 for 66. That is an average of 2.9. It is clearly not good but it contributed to wearing down the opposing defense to the point where he was able to go 9 for 50 on that last drive. He didn't do that against Ohio State's fresh defense but they kept pounding away.
The key though is that it obviously only works if you can stay in the game. Michigan scored their previous 10 points in that game on five yards of total offense (a 2 yard TD "drive" after an Int and a long FG after gaining just 3 yards following a short punt). If Ohio State does ANYTHING other than try to pound the ball against the ONE elite unit on the entire Michigan team (DL) then Michigan doesn't get a chance to run it on a tired defense late in the game.