I do not view this as a "media issue." Coronavirus is a health sciences problem, a medical issue, and an epidemiology issue.
That said, and back on topic: I suspect the coaching staffs and athletic directors making hundreds of thousands of dollars or more, and who have big mortgages they are paying, will push forward until the point of resistance results in death(s).
I suspect that about half of the weeks during the season D-1 teams will have 5 or more COVID-infected players. A lot of games will not be played. When an O-Lineman or diabetic player, or maybe two, dies, the season will end. It may also end if two or more coaches die from it.