Ironically, the Big Ten tried to schedule Iowa-Wisconsin as the final rivalry game most likely believing it would make for a more exciting end-of-season game for all the marbles in the BTW. Maybe that would have been true this season depending on the result of Minnesota-Wisconsin.
KF who initially balked at Black Friday games, wanted to play Wisc. on Black Friday in 2020 and 21. He came to like Black Friday games and giving the kids part of the weekend off to go home for T-Giving. In 2020 Nebraska-Minnesota is Black Friday; Wisconsin didn't want to play Black Friday.
Following this scheduling change in 2020 and 21, Nebraska expressed preference to play Iowa on Black Friday in subsequent seasons, presumably believing it was a more important matchup than their more frequently played rival, Minnesota.
Now that BTW championships go through Minnesota, Iowa's most traditional and most played rival, and Wisconsin's most traditional and most played rival, it is worth asking what Nebraska people now think about rivalry week scheduling. Regardless, starting in 2022 Nebraska plays Iowa on Black Fridays, rather than Minnesota.
I live in NE Iowa and am rather partial to defeating Wisconsin, but the Hawkeyes aren't.