From afar, the Bud Light thing is odd.
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So if the social message of the ad causes customers to no longer purchase a food/drink item, they were drinking it because........????
It wasn't the taste. No one would be pro-taste.
Had Bud Light previously proclaimed to be conservative/traditional/etc in previous ad campaigns? Or does cheap beer simply live under that umbrella at all times?
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I'm always befuddled when this kind of backlash happens with a food/drink. For me, it's simply "does it taste good?"
I'm weird.