The numbers are in, and they’re not good for Super Bowl LVII Producers.
Rihanna’s extra-woke halftime show got the worst ratings of any in the history of halftime shows.
Advertisers were counting on a windfall of views to make the record-breaking $140 million per 30 seconds of airtime worth it.
According to Nielsen, they fell way short.
“They were looking for a 14 market share,” said Nielson spokesman Joe Barron, “which would give them an 8 count 40 on the backend, meaning thirty million views per ten thousand live hits online.
They only hit a marginal m12, leaving no fewer than 16 counts unreported.”