Interesting. I primarily have Tabasco green and Frank's aside from some Asian things. The chili pepper of course is not indigenous to Asia.
My wife cannot abide spiciness beyond a minimal level, she is getting slightly more adventurous. She likes my "chili" but I toned down the chili powder a lot. She likes Indian and Thai but obviously the milder versions, north India etc.
The European foods by and large eschew chili/"hot" sauce, I know in Spain one can start to find spicy foods, a bit. Some Thai dishes I've had here have lit me up, never again.
The history of "spice" is pretty interesting I think.