Most of us have lived through inflation periods higher than today's, and we're more used to it, but it has been so lowish for so long, we forget a bit, and younger folks are stunned. It's a "new thing" for them. They see prices jump and it's out of their experience base.
I recall reading a book advising folks to "invest" in canned goods, etc., because they'd be more expensive later, and you'd be getting a ~12% return on your investment.
I know a lot of folks are just struggling to buy what they need after cutting back a lot, and they don't like it, no matter what the stock market does or what government figures are claiming.