Conversely, if you are Michigan do you expect fans and donors to settle for 11-2 and 10-3 and 9-4 seasons losing to both main rivals? Most programs would be fine with those win totals. But if you expect more, well, you have to change coaches, and you risk getting less.
What do Michigan fans logically expect and desire? An NC every year? Hopefully not. A league title every year? Same, can't be. Maybe it's a CFP appearance twice a decade?