My i s c & a aggie wife doesn't necessarily try to steer me toward what she wants, rather she steers our collective decision toward the absolute most expensive options possible. She just can't settle for a lower trim level, once she discovers what the highest trim levels offer.
When we bought my Tahoe back in 2007, I was fine with a low-level LS trim with cloth seats, as long as it was 4WD and had the towing capacity I wanted. Of course, we ended up with the top trim tier Z71 4x4 with leather seats, sunroof, and every automatic option possible.
When we bought my pickup in 2018, I found an F150 that I liked with the lower-level XLT trim package that had cloth seats, but was 4WD and had the towing capacity that I wanted. Of course, we ended up with the top trim tier Platium with leather seats, FX4 offroad package, double-size sunroof, automatic retractable running boards, and every other option an F150 could be loaded with.
I didn't even bother to look for a basic Jeep. I knew she was going to automatically go for the Rubicon with leather seats and all possible options. And that's what we got.