Apple was around ~before DOS of course, in a rudimentary stage. I saw an Apple 1 once, and used a II+ at work for a while. It had Visicalc on it that was just incredible. I dimly recall when the Macs came out they grabbed a "Subaru-like" following of folks claiming they were much easier to use. I migrated back and forth as the company changed platforms. I then found Symphony, which was Lotus 1-2-3-4-5 in effect and used that for a long time. Then we were forced into using Word and Excel and some email thing.
As you note, the appeal of the hardware was more the software it came with. I use a Dell, and have for ages, my wife has an Apple MacBook because she thought it was easier to use (and then took a course to learn how to use it).
It is interesting to contemplate near duopolies. I'll name another almost one, in disposable diapers, with KC and P&G, though private lables still exist, I think. There is a ton of $$$ in diapers.