My own vision of "rich" probably means something like what most would consider "truly wealthy", a person who has no concerns about spending for just about anything. He or she would have a private chef cooking at least dinner most nights. They could fly first class or use a private jet (rented, not owned, that starts to get excessive). They could donate $100 K to something and not really have a thought about it. They'd have a "personal lawyer" and financial advisor on call, a personal trainer, a travel agent person largely on call for them (and maybe 10 others).
"Hey, Julie, we want to go to Paris, please set us up for two weeks there. I want a car to pick us up and available to take us around when we need."
And of course there is "extremely wealthy" where you might really have your own Gulfstream, not too many get there. That's more in the billionaires category where you realize you'll never spend as fast as you're making it in most years.
It could be that folks who largely have it made always consider the next level to be rich, and not them, because they have constraints.