Remember how many of us, especially me, decried the NIL because it benefitted the status quo more so than ever, and we believed that now, more than ever, the blue bloods would prevail? Well, it's not so.
No, I think it's still true.
The more I think about this, it's similar to the two posts above from
@Honestbuckeye and
@medinabuckeye1 -- it's not that money doesn't factor, it's that strategies are completely new and developing.
I suspect this will be seen similarly to the "Moneyball" era of the Oakland A's. In that, the team identified an inefficiency in the way things were done. They exploited that inefficiency, and they were successful... For about a year. And then everyone else recognized the inefficiency and adjusted, and suddenly the bigger market teams with more money started beating the A's again.
Everyone's trying to figure out how to win in the NIL era. Indiana basically found an inefficiency--when everyone else was chasing crootin' STARZ and potential with their NIL dollars, they were chasing proven on the field production.
Once the blue bloods study what Indiana did and then apply their much larger war chests and resources to doing the same, they'll start doing it better than Indiana did. They probably can't replicate finding a Cignetti, of course, but IMHO neither can Indiana. He's not going to be there forever.